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Resourceful Designer: Strategies for running a graphic design business

Offering resources to help streamline your home based graphic design and web design business so you can get back to what you do best… Designing!
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Resourceful Designer: Strategies for running a graphic design business
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Jun 22, 2017

Who do you have on your Design Team?

Have you ever heard the term it takes a village to raise a child? Basically what it means is that a person is a sum of the people around them. Those people around them mould and form them into the person they become.

The same can be said of you as a designer. You are the child in the village. As such, you require a team to make you the most well-rounded designer your clients can hire. That team needs to be made up of people that can help your business succeed.

In this week's episode of the Resourceful Designer podcast, I discuss who should be on your team and how to find them. Be sure to listen to the episode for the full story. Here's a brief outline of what I talked about on the show.

Who should make up your team?

Your team should be made up of people with skills to complement the services you offer. People with skills you either don't have yourself, skills you are not that good at, or skills you simply don't want to do.

People to consider adding to your team.

  • Photographers
  • Illustrators
  • Copywriters
  • Programmers
  • Translators
  • Print designers
  • web designers
  • Developers
  • Facebook ad expert
  • Email marketing expert
  • Sales funnel specialists
  • SEO Experts
  • etc.

There are much more people you can have on your team but you get the idea.

Where do you find team members?

Good places to find team members are on websites like toptal.com, upwork.com or even fiverr.com. But don't limit yourself to these resources. People to include on your team can be found everywhere if you keep and eye out. Pick up business cards whenever you can. Write down names you hear on podcasts or read on blog posts. Take note of people mentioned in magazine articles, people you see on social media, people you meet at conventions and gatherings. People referred to you by family, friends and peers.

Basically, anyone with a skill you may end up needing some day should be added to your team.

They don't need to know they're on your team.

Building your team is mostly a one-way streak. It's great if you can get to know someone before adding them to your team but it's not necessary. All that is necessary is that you know what they can provide to you and your business. Team members don't even have to know they're on your team. In fact, they don't even have to know who you are to be part of your team!

If you hear of a great architectural photographer in your area you could add them to your team of photographers to call upon should the need arise. When the time comes and you need architectural photography you'll already know someone to contact. That's the reason to build a team.

Plus, when a client asks if you can take photos of their building you can say yes, knowing you have a great photographer you could hire for the job.

Team members to make your life easier.

Besides people with design related skills, you may need you should also have team members to help you run your business.

  • Bookkeeper
  • Lawyer
  • Accountant
  • Virtual Assistant
  • Business Coach
  • Mentor
  • Networking groups
  • Your Peers

And don't forget to include your family and friends. You need their support more than anyone's if you are going to succeed in your business.

Who do you have on your team?

Let me know by leaving a comment for this episode.

Questions of the Week

Submit your question to be featured in a future episode of the podcast by visiting the feedback page.

This week’s question comes from Mrs. Flowerpot

How do you politely decline clients who requests part of your intellectual property. ie. suppliers details, how I created a particular graphic and more specific questions about my practice that has taken me years to gather the knowledge for. These incidences have happened to me in the past and in trying to be helpful, I have in fact allowed them to take work and fees from me. Am I holding my knowledge too tight? How much should we share? How do we decline their questions without the conversation becoming awkward?

To find out what I told Mrs. Flowerpot you’ll have to listen to the podcast.

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I want to help you.

Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at feedback@resourcefuldesigner.com

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