Have you ever thought about your design business’s reputation? What both your clients and more importantly potential clients know about you?
Having a good reputation for your design business will not only enhance those important client relationships. But it can also increase your overall revenue and profit.
So it’s vital that you do everything to avoid a negative reputation and make sure everyone sees you in a positive way.
In this episode of the Resourceful Designer podcast, I share tips for improving your design business's reputation. Be sure to listen to the podcast for the full story.
Provide timely responses to all inquiries, comments, complaints or requests you receive. It doesn’t matter if it’s on social media, by email, a phone call, even an old fashion letter. Getting back to someone in a timely manner will help your reputation.
Negative feedback and criticism can be harsh. How you handle it will influence your reputation. Reply to these comments politely and constructively, and use this feedback as a way to improve yourself and your business. You are a designer after all. Hopefully, you’ve developed a thick skin in dealing with criticism.
Promote customer testimonials, success stories, and customer references on your website and print promotional materials. Clients like thinking they’re special. Show them off and your work along with it to your other clients.
One thing you may want to try is creating a customer referral program. It could be a discount on future orders or a gift card to a popular store or restaurant. Doing so will encourage happy customers to spread the word about you and your services. In the process, your reputation will grow.
Encourage happy clients to write reviews and testimonials about their experience dealing with you. Having a client say good things about you will go a long way to increasing your positive reputation. Be sure to share them as mentioned above.
Create newsletters, blogs, and even vlogs to keep your clients informed about new products or services you offer as well as industry news, and other helpful tips or resources. If you show you care about your clients they will care about you.
Show you care about your clients by following them on social media. If they mention an event or a milestone congratulate them and share their message. To make this easier Set up social management tools and Google alerts so you can track and respond to client mentions on the web. Don't forget things like birthdays, anniversaries, events, etc.
Set up a BBB (Better Business Bureau) profile so consumers can check your credibility. This will go a long way in improving your reputation.
Create customer appreciation events that are focused on thanking your customers for their loyal business.
Nothing makes you or your business look better than showing that you care about your community. Sponsor local organizations and teams, or donate time, money, or services to a charity to show your community support.
Create customer surveys and offer a valuable coupon in exchange for your customer's time and input. Letting them know you care about their opinion will go a long way to helping your reputation.
Let me know your goals by leaving a comment for this episode.
Submit your question to be featured in a future episode of the podcast by visiting the feedback page.
This week’s question comes from Jerome
I am a young student and I am into graphic design. I need help choosing a name for my business.
To find out what I told Jerome you’ll have to listen to the podcast.
Resource of the week Four Week Marketing Boost.
I put this guide together in the hopes to encourage you to look at your own brand and image. The daily tasks in my guide require only 20-30 minute of your time and focus on the parts of your marketing material that are often overlooked or neglected. After completing this four-week plan you will be in a better position to present yourself to, and win over new clients.
You can download the Four Week Marketing Boost by visiting marketingboost.net. Or, if you are in the U.S.A. you can text the word MARKETINGBOOST to 44222.
Improve your business' image and create the best first impression possible to attract more clients.
Send me feedback
Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at firstname.lastname@example.org