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Resourceful Designer: Strategies for running a graphic design business

Offering resources to help streamline your home based graphic design and web design business so you can get back to what you do best… Designing!
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Resourceful Designer: Strategies for running a graphic design business
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Dec 14, 2017

Celebrating 100 episodes of Resourceful Designer.

[sc name="pod_ad"]To celebrate this 100 episodes milestone, I want to do something a bit different and share with you what being a graphic designer means to me. Please listen to the episode to get the full story.

But before I do that, I want to take a quick moment to thank everyone who has helped Resourceful Designer become what it is. Wayne Henderson for his great podcast intro clips. Justin for the amazing job he does editing my shows. And of course, you, for being a loyal listener. Without you, there would be no Resourceful Designer.

In case you don't know my history you can read it here. But the short version is, I didn't always want to be a graphic designer. I fell into this profession by accident and never looked back.

My life as a graphic designer

Graphic designers look at the world differently than everyone else. Most people see a billboard on the side of the road and either acknowledge the message or don't. However, being a graphic designer allows me to look at the world differently. Whenever I see a billboard, I examine the font to see if it's easy to read. I do a word count to see if I can get the full message in the short time the billboard is visible to me. I look at the overall message being presented and try to determine if it's effective. And so much more. Who else but a graphic designer would look at a billboard that way?

The same goes for junk mail. Most people simply throw it out. I do the same, but not before examining the layouts, colour usage, font choices, etc. It's still junk mail, but even junk mail has a design beauty worth admiring.

Whenever I go to a restaurant, I can't help but examine the menu. Not just for the food choices, but for the design choices. A well-designed menu can tell you a lot about a restaurant.

Chalk sidewalk signs are another thing. I don't have the skill to create those beautiful attractions myself, but as a designer, I can appreciate the craftsmanship that goes into each stroke of a letter, the precision layout to make everything fit on the board and the creativity involved.

Everywhere I look my designer's eye sees things to admire, examine, break apart and learn from.

So many opportunities to learn

As a designer, there are so many opportunities to learn new skills, techniques and ideas all around me. From examining ads in old waiting room magazines to the window dressings in shopping malls. Everywhere I look there is something to admire and learn from. Things that non-designers don't appreciate.

I look at these things with a distinctive designer's eye. I examine layouts and learn from them. I examine font usage and pick up tricks. I examine background imagery and wonder how the designer made it and try to figure out how I would go about recreating it.

Walking through a bookstore opens up a cornucopia of designs for me to look at. I love browsing the aisles at a bookstore examining the different cover designs, title treatments, colour choices and type pairings.

Almost everywhere I look there is something that was thought up by a designer. Magazines on the rack, graphic t-shirts on the people around me, greeting cards handed out on special occasions, the products on grocery store shelves. All of these can be admired and learned from.

There are some drawbacks to being a designer

Of course being a designer isn't all unicorns and rainbows. There's the frustration when a client doesn't see the vision in an amazing design I create for them.

There's also the way seeing a bad design choice can affect me more than it does non-designers. Something like bad kerning will stand out like a sore thumb to me when others won't even notice it.

There are the time losses I experience while emersed in a design project. Before I know it it's dinner time, and I realize that I never even had lunch.

How many other professions experience any of these?

There are other drawbacks, but never enough to unbalance my love of being a graphic designer.

I share even more reason of why I love being a designer on the podcast so be sure to listen to this episode.

We're lucky to be designers

We’re lucky. There are not a lot of professions out there that allow someone to make a living from their creativity. Whether it’s designing for clients or doing something like designing and selling T-Shirts to make money on the side.

We have options. And no matter how advanced technology becomes and how easy it is to push pixels across a screen. There will always be a need for designers to make things look good.

It takes more than just talent to succeed in this business. It takes a passion for design which I know you have. Because you’re taking the time to read this, and hopefully to listen to the podcast as well. Why else would you be doing that unless you too are passionate about your career path?

So once again thank you for being part of Resourceful Designer, Thank you for reaching out and sharing your journey with me. And thank you for giving me the motivation to continue with mine.

Until next time, I’m Mark Des Cotes wishing you all the best with your design business.

And as always, reminding you to Stay Creative.

What does being a graphic designer mean to you?

Let me know by leaving a comment for this episode.

100th episode contest.

I shared a contest in episode 100 of the podcast. If you think you know the answer please leave a comment for this episode with your guess. I will announce it here as soon as a winner is determined. Good luck.

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I want to help you.

Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at feedback@resourcefuldesigner.com

 
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