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Resourceful Designer: Strategies for running a graphic design business

Offering resources to help streamline your home based graphic design and web design business so you can get back to what you do best… Designing!
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Resourceful Designer: Strategies for running a graphic design business
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Apr 20, 2020

Do you have enough of these?

When it comes to running a home-based design business, there are some things you can never have enough of. Here's a list of twelve you should consider.

1) Printer supplies

You should always make sure you have spare ink cartridges and extra paper on hand. It's never fun when you need to print something, and you can't because one of your ink cartridges is empty of you ran out of paper.

2) Input devices

It's always a good idea to have a spare input device for your computer. Perhaps an extra mouse, trackpad, trackball or pen and tablet to operate your computer. Should something happen to your primary instrument, you'll be glad you had a spare.

3) Digital storage space

When it comes to graphic/web design, you can never have enough storage space for your digital files. The price of hard drives keeps dropping, so there's no reason not to have extras on hand.

As for cloud storage. You are always better off purchasing more storage space than you believe you need. Chances are, you'll end up glad you did.

4) RAM

Whenever you purchase a new computer, you should try to maximize the amount of RAM you get. The more RAM you have, the longer your machine will last as software and operating systems become more demanding on memory. The extra cost upfront will be worth it if you can get an additional year or two out of your computer.

5) Backups

It's better to be safe than sorry. And that means having backups of your backups. When disaster strikes, you'll be glad for the redundancy.

Services such as Backblaze make it extremely easy to backup your computer and physical hard drives. BackupBuddy by iThemes is my plugin of choice when it comes to backing up WordPress websites.

6) Business cards

I don't understand people who don't have business cards for their design business. They make a great marketing tool. And at such a small cost to produce, the return on investment is well worth it.

7) Cables

You can never have enough cables. Power cables, charging cables, connection cables are just some of the various wires you should have on hand. You never know when you'll be required to connect a new device and not having the proper cable can cause unnecessary delays.

8) Connection ports

Most computers come with a limited number of connection ports. I'm talking about USB, Thunderbold, Video, Audio, etc. Devices that add extra ports are convenient in avoiding having to juggle your connections.

9) Internet Bandwidth

When it comes to graphic and web design businesses, the faster your internet, the better. Don't skimp on your internet plan. You'll be glad for the faster speeds. Plus, you get to write it off on your taxes as a business expense.

10) physical storage space

Your home office should have sufficient storage space to keep all your "stuff." Drawers, shelves, cabinets and closets are a must to keep your work area organized.

11) Suppliers contractors

Try to keep a list of people who could help you with your endeavour. Web and graphic designers should keep lists of copywriters, photographers, developers, illustrators, translators, printers and anyone else you may need to call upon for future projects. Even if you have your go-to people. It's good to know others just in case.

12) Peer support

Working from home can get very lonely. To battle the isolation, you need to build a community of peers you can connect with regularly. Join clubs, organizations and networks that keep you connected to what is happening in your local area, your niche and your industry.

What can you never have enough of for your design business?

Let me know by leaving a comment for this episode.

Resource of the week Udemy

As graphic designers, we need to keep our skills and knowledge in peak form. Udemy is one of the best places to learn new skills or brush up on rusty ones. Udemy offers a wide variety of courses for all stages of your career. I've personally bought courses on SEO, Google Analytics, Facebook Ads and more. Have a look today and see what you're going to learn next.

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