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Resourceful Designer: Strategies for running a graphic design business

Offering resources to help streamline your home based graphic design and web design business so you can get back to what you do best… Designing!
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Resourceful Designer: Strategies for running a graphic design business
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Now displaying: February, 2024
Feb 26, 2024

On this episode of Resourceful Designer, I delve into the critical topic of backups. Through two poignant real-life stories, I stress the importance of not solely relying on web hosts for backups.

I share a scenario where a client's website was lost due to an overlooked credit card update and the absence of off-site backups.

I emphasize the significance of using plugins like Solid Backups for WordPress or services like Backblaze for complete cloud-based backups.

I underscore the need to protect valuable data, whether for personal memories or business assets. Join me to understand the pivotal role of backups in safeguarding your design business and creative work.

Feb 19, 2024

Hey there, it's Mark, and in this episode, "Persistence Will Pay Off," I want to talk to you about the challenges of running a design business. Whether you're just starting out or have been in the industry for years, finding clients can be tough.

I've been there myself, going through long stretches without new projects coming in and questioning if my business was sustainable. But I made it through, and so can you.

I'm here to share some words of encouragement and actionable tips to help you stay motivated and push through the tough times.

From staying persistent and believing in your talent to refining your portfolio, exploring new niches, expanding your skills, and never stopping networking, I've got you covered. So, let's dive in and navigate the ins and outs of running a design business with a positive mindset and a focus on success. Let's get started!

Feb 12, 2024

In this episode of Resourceful Designer, I discuss a common mistake designers make when presenting their work to clients.

Drawing from my own experience, I delve into the significance of presentation and its impact on a design business.

Sharing insights from my college days to my current approach, I highlight the practice of presenting designs to clients with crucial information included. I explain how this method not only enhances professionalism but also leverages client sharing to attract potential leads.

Join me as I reveal how this simple adjustment in presentation can make a substantial difference in your design business' growth. 

Feb 5, 2024

In this episode of Resourceful Designer, I share my journey as an entrepreneur and the pivotal role delegation has played in shaping the success of my business.

From initially shouldering every responsibility solo to embracing the power of collaboration, I delve into the transformative impact of outsourcing tasks beyond my expertise.

By strategically investing in external help, whether through hiring specialists or utilizing online platforms, I've been able to optimize productivity and focus on growth-oriented activities.

Through examples from my own experience, I highlight the importance of recognizing the value of time and leveraging it effectively to propel business growth.

Whether it's mastering the art of delegation or making strategic investments, this episode offers insights into empowering your business through collaboration and outsourcing.

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